Building an email list is a crucial strategy for growing your evergreen business. An email list consists of individuals who have willingly subscribed to receive valuable content from you. In this guide, you will discover the importance of having an email list and various methods, both free and paid, to help you build it effectively.
The Significance of an Email List Marketers often emphasise that “the money is in the list.” With minimal effort, they can leverage their email list to generate substantial sales within a short period of time. Wouldn’t you like to achieve the same results? Here are more reasons why an email list is vital for business growth:
Establishing an online asset: In the online world, you are at the mercy of various web giants who can jeopardise your business in an instant. For instance, a competitor might engage in unethical practises to outrank your website on search engines, leading to a sudden decline in organic traffic. By focusing on your website and email list, which you have control over, you can safeguard your online presence.
Leveraging existing relationships: Selling to a cold audience is challenging. It is akin to randomly pitching products to strangers on a busy street. To enhance your sales potential, you need to cultivate trust with your customers. When people join your email list, it signifies a level of trust or affinity towards you. As a result, when you promote products via email, they are more likely to respond positively to your call to action.
Driving traffic to your website: Relying solely on search engines or social media platforms for traffic can be risky. However, with a substantial email list, you can easily direct your subscribers to visit your website whenever you publish new content. Ensuring relevancy is crucial, so consider segmenting your list based on subscribers’ interests to provide personalised content that resonates with them.
Steps to Building Your Email List Effectively Now, let’s explore the steps you can follow to create a high-quality email list. Remember, the quality of your list matters more than its size. Follow these steps to maximise your efforts:
Offer compelling value: To entice visitors to sign up for your list, provide something truly valuable that resonates with their needs. Gone are the days when generic opt-in forms asking for email addresses were effective. Instead, consider offering a free eBook, video course, or personalised consultation that genuinely benefits your audience. Put yourself in their shoes and assess whether you would sign up based on the value provided.
- Top of the sidebar: Take advantage of sidebars by placing opt-in forms at the top.
- Splash page: Create a compelling and clear value proposition for visitors on your website’s first page.
- Header: Utilise the header section, which is always visible, to capture visitors’ attention.
- Within blog posts: If you have a blog, insert opt-in forms in the middle or bottom of your posts to target engaged readers.
- Timed pop-ups or lightboxes: Allow visitors time to explore your site before displaying opt-in forms, increasing the chances of conversion.
Drive targeted traffic: Generate highly targeted traffic to your opt-in forms to build a high-quality email list. Create buyer personas to understand your ideal audience and employ paid or free traffic generation methods accordingly. By focusing on your target demographic, you can avoid wasting resources and attract individuals who are genuinely interested in your products or services.
Remember, building a valuable relationship with your subscribers is key. Continuously provide value rather than bombarding them with sales offers. By treating your subscribers as friends and offering relevant content, you can cultivate lasting